Branding a city is about investing in a long-term and practical approach to articulate the image and reputation of the place. To do this requires assessing a city’s specific strengths and policies, and aligning them towards a single big idea. It’s not about being all things to all people—it’s about putting a real face on what a city has to offer.
As with any kind of branding, effective city brand strategy is more than words and images and logos– it needs to be adopted and reinforced over time through the actions and behaviors of city stakeholders. Success can be measured by looking at a city’s economic and infrastructural growth alongside its public perception and media buzz.
The following article takes a look at Nashville, a mid-tier U.S. city on the leading edge of growth and prosperity.
It’s the music city. It’s an acclaimed TV series. It’s one of the fastest-growing places in the United States. For years, it’s quietly taken a backseat to Southern cities like Atlanta, Charlotte and Austin. These days, Nashville is booming and its brand has never been stronger.
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