Identity for East London Art Walk


Here’s a good example of branding and the supporting visual design system.

The Beautiful Meme has created the identity for The Line – a new art walk in east London that links the 02 and the Queen Elizabeth Olympic Park.

The walk includes a series of sculptures by artists including Damien Hirst, Martin Creed, Gary Hume and Eduardo Paolozzi.

There are nine initial sculptures on The Line, which were chosen by a panel including artist Mark Wallinger, art critic Richard Cork and The Line co-founder Megan Piper.

the-line-websiteThe Line is set up as a community interest company – supported by fundraising – and has been co-founded by art dealer Piper and urban regeneration expert Clive Dutton.

The Beautiful Meme says the starting point for the identity was the idea of journeying through the landscape.


One thought on “Identity for East London Art Walk

  1. Love the idea of using public art to create a walk and direct people through the city. The Kingston Biennial Sculpture Show is a good first step in perhaps developing such a concept for the city.

    Liked by 1 person

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